Management Present Venezuelan market

Your prison keys are hidden in the shell of your own carácterWilhelm Reich's new trade openings that started the current government of President Hugo Chávez Lieutenant Colonel, mandates that Venezuelan companies consider the opportunities and threats that arise from them, turn towards productivity, participation by offering their products and services enable it to participate and win markets. Pair have a beneficial participation, of course, should companies have a market department in harmony with the reality of the needs of current business scenarios demand, for it must assess what should be the functions that must be taken, and plans , in favor strategies that offer the products and to provide the expected benefits. In this respect this reality, Silva said Robinson, to consider that the management of the market in Venezuelan companies play a key role, since it is she who has at all times the responsibility of maintaining or increasing the participation of such companies, through strategic planning, based on new marketing techniques, appropriate to the environment, to new trends and market needs which are aimed its products and / or services.

This orientation of these new strategies will allow the placement of such products and / or services in the local or international market.

However, the reality of market management in Venezuelan companies, especially SMEs, is framed in a state of transition, which is identified by the following characteristics: The management of the market in Venezuelan SMEs not prepared to meet the challenge of change, absorb and adapt new modern marketing techniques in order to be successful and competitive businesses need to stay within the new globalized world. In many of these SMEs do not exist as such a marketing department that is responsible to make a real market research, meet the real needs of their customers and identify opportunities to enter new sectors. This work is carried out, not the best way, the sales department, which is limited only to sell the product. The current management does not maintain direct ties and permanent communication with the client, and therefore does not have detailed knowledge of the new, challenging and changing consumer profile, which is increasingly oriented to worry about knowing what are the specs, level quality and reliability of the product and / or services to be purchased.

There is motivation and in many cases, the resources to invest in learning new techniques aimed at improving the acceptance of products and / or services of the company, imprinting these innovative features. The lack of acceptance that the product can have is highly linked to serious flaws with many SMEs in post-sale service. Just do not give good customer service. There is a difficulty for replacement parts, simply because the manufacturer does not. However, there are already some signs of change, which are given by people who make up the new generation of workers who are already aware of these weaknesses and strive to improve their marketing techniques. They also have the possibility to take into account what successful companies have done to improve their condition. Some suggestions Silva says: you need to market management in SMEs to focus first to know what the needs and tastes of their customers, and thus begin to update their marketing strategies to achieve total customer satisfaction and meet sales projections in the market that have previously defined.

It should strengthen communication channels between the different departments that make up each SMEs, especially the management of markets must be involved with the production management and human resources to generate quality culture focused on improving the production process, and thus the product quality. To this can be added, the need to assess the opportunities and scope to create new opportunities, determine the scope and impact of competition, the characteristics of the products, services, competitive advantages, taking into account also the role of State intervention in commercial activities, tax rates, economic programs .- Source: marketing virtual classroom, graduate quality management and productivity, Faces, UC. 2009