Wednesday, August 29, 2012
As a service to offer customers Delicious Part-1: Relate
Our arrival was a little over twelve hours late. With a wind chill well below zero to two digits and the snow fell so heavily that the wipers could barely keep the windshield clear. The driver drove the limousine on the porch heated front of the resort. Learning the lesson many years ago, my practice is to arrive at least 24 hours in advance of a speaking engagement, and now that practice has paid handsomely. Even if it was close to 1:00 am, there was still time to settle in and relax before my presentation in the late morning. That is, if the reservation had not been given away, as some hotels have a practice of doing.
The doors opened automatically and a careful young man kindly offered a warm welcome, he took care of my bag for the night, and led me to the reception, while investigating how my day had been so far. As we approached the desk of an employee offered a sincere welcome, and said: "You must be Mr. Wisner." Since there was only one room available and a reservation that had not arrived, it was pretty good guess that I belonged to it. The warmth of the building was only exceeded by the warm reception the staff offered me. I felt more than welcome, but I felt like a family.
The first step in providing customer service is pleasant to refer to the customer. Both the staff structure of the above story has been building the moment they made eye contact with me the report. They were building a relationship with me.
Some sales people have a natural ability to relate to others. Many salespeople know the importance of relating to customers, and then focus on the development of the relationship. Too few are exceptionally gifted in relating to their customers. Here are some tips for your customers include:
o Use your name as often as is comfortable. Dale Carnegie said: "The sweet sound of the world is proper name of a person." Do not get carried away with this technique. The abuse of a person's name can be annoying.
Check the appropriate eye contact. Whenever talking to a customer, his gaze into the eyes. If you find yourself looking out the windows or other distraction, the client may feel uncomfortable or do not care about them.
❏ Make sure you are comfortable. If the customer is not comfortable, you will not be as apt to give their full attention.
Or Get to say yes. The best way for a positive relationship should be positive. Your questions elicit a yes purchaser from him.
Or how to treat them are important ... because they are. Customers are the life of a sales person. Treat every customer as a valued customer. The reason for most buyers to stay with a supplier, "because they care."
or Smile. Having a great attitude. If you have a positive attitude, the customer is more likely to have an optimistic attitude. Positive attitudes or just as smiles. More give it away, the more you get in return.
Or focus on what they are saying. The reason most people fail to remember the name of a person who has just met because they were not listening to what was being said. They were thinking about what they were going to say in response. There will be more to hear in Part 2 of this series.
The best way to deliver customer service is delightful to interact with the customer. As Sir James Barrie said: "Those who bring sunshine into the lives of others can not keep it from themselves." When I start an exchange with a customer focus, first on building the relationship. Do not even think about your needs. Just focus on how you relate with them. In my years of traveling, most of the staff working for check-ins are very personable and accessible. They were "good enough". Few have shown the ability or desire to interact with me and really care how my day was progressing. Being good enough is never enough when it comes to offering a customer service delicious.
People who have welcomed me to this village at the foot of Pikes Peak, in relation to me in a way that made me feel comfortable and welcomed.
Think of situations where you have customer service experience delightful. Then think about how the sales person related to you.
How do you relate to your customers? They think that you care about them? They said you had a great attitude? Would say that providing a delightful customer service? ......
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